![]() Certain colors and images will result in higher click-through rates, leading to those colors and images being used more often. Usually, thumbnails become consistent when a particular style gives good results. With this said, however, even non-business channels should use thumbnails of a similar style to create consistent channel branding. Usually, this is because the target audience is more professional. Many business-oriented channels prioritize branding when it comes to their video thumbnails. If you use thumbnails that have a consistent style, users will begin to recognize a video from your channel just by looking at the colors, for example. In other words, thumbnails can help users recognize your videos. The final purpose of a video thumbnail is to create consistent branding for your channel. If your video is about dogs, you should not have a wolf in the thumbnail just because it might attract more attention. Do not use unrelated images or text in your thumbnails- everything needs to be relevant. The goal is not to "bait" users into clicking on your videos. So, while thumbnails should be eye-catching, they should also describe the video at hand. While getting clicks is important, there is no point in having a lot of users click on your videos just to exit the page 3 seconds later. This causes them to create thumbnails that are eye-catching but don't represent the subject matter of the video. Many people tend to only focus on the attraction side of things. Meaning, your thumbnails still need to be relevant to the videos you create. You see, while attracting eye-balls is the primary focus of a thumbnail, you must be careful not to give viewers false expectations. DescriptionĪnother purpose of a video thumbnail is to describe the subject matter of a video. When your thumbnail attracts more attention, you put yourself in the position to gain more views on your videos. Your goal should be to make your thumbnail stand out from the others. So, the main focus when creating a thumbnail should be on attracting as many eyeballs as possible. The problem with this advice is, nobody will watch your videos if they don't click on them. Typically, content creators will be told to stand out by creating good or unique videos. Due to this, it's in the best interest of every content creator to make their videos stand out. There are a lot of different videos for users to watch on YouTube. The thing is, you cannot get more clicks if you do not attract any attention. The best way to get more views is to get more clicks. As I mentioned earlier, if users don't click on your videos, you will not get any views. The main purpose of a video thumbnail is to attract the attention of potential viewers. But what is the purpose of a thumbnail graphic? What makes thumbnails so important in regards to YouTube? Do they have that big of an impact on the performance of a video?Ī thumbnail has 3 main purposes. If you've ever done any research into thumbnails, you've probably been told a lot of different reasons why they are important. What Is the Purpose of a Thumbnail Graphic In this article, I'll dive deeper into the importance of thumbnails and how you can use them effectively. So, if you're trying to grow your channel, it would be in your best interest to use good thumbnails. It is well-known that click-through rate has a direct impact on the number of views a video gets. The importance of video thumbnails cannot be stated enough. How do you get more users to click on your videos? Use good YouTube thumbnails! If users do not click on your videos, you cannot get views. Believe it or not, a thumbnail can make-or-break the performance of a video. It is crucial for content creators on YouTube to have good video thumbnails. Speaking of thumbnails, why is a YouTube thumbnail important? After all, thumbnails are just used to look "professional" aren't they? Content strategy, video search engine optimization, and thumbnails are a few of these aspects. There are many aspects of YouTube marketing that are important for achieving success.
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